The Jinjiang Cross Straits Food Fair is a premier industry event held annually in Quanzhou, China. This year’s edition took place on July 21st and 22nd, 2024, attracting over 200 of China’s leading leisure food producers, along with a multitude of international exhibitors and delegates. The fair serves as a significant platform for networking, showcasing innovations, and exploring business opportunities within the food industry.
Organised by the Jinjiang Food Trade Association, the fair features a diverse array of activities, including exhibitions, forums, and networking sessions. It provides exhibitors with the chance to present their products to a broad audience, including industry experts, potential partners, and the general public. The event is known for fostering cross-straits business collaboration and promoting the latest trends and developments in the food sector.
For Kunak Lipids Sdn Bhd, the fair offered an invaluable opportunity to highlight our cutting-edge tocotrienol products, engage with key industry players, and explore strategic partnerships within the burgeoning Chinese market. Our participation underscored our commitment to expanding our footprint in Asia and leveraging the significant growth potential in the region.